In a significant move to address urban housing needs, UDA Holdings Bhd has introduced its UDA Signature Dreams campaign, presenting over 800 residential units across prime locations in the Klang Valley. This initiative, running through December 31, combines accessible property options with attractive incentives, including prizes valued at RM250,000. According to President and CEO Johari Shukri Jamil, the campaign is designed to enhance homeownership opportunities, particularly for Bumiputera communities, while reinforcing UDA’s reputation as a dependable developer committed to urban affordability.
The campaign highlights four distinct residential projects, each crafted to appeal to different buyer profiles. Residensi Akasia Raya, starting at RM300,000, offers an affordable entry point for first-time buyers seeking a foothold in the Klang Valley. Meanwhile, Dedaun Residensi in Cheras, priced from RM506,000, is tailored for families with its community-focused design and modern amenities. For those pursuing an upscale urban lifestyle, Residensi 38 Bangsar provides a premium city address near LRT Bangsar, with units beginning at RM955,000. Legasi Kampung Baru, situated in the historic Kampung Baru area and starting from RM1.5 million, merges cultural heritage with contemporary living and direct transit access.
Johari emphasized that these developments reflect UDA’s dedication to meeting diverse housing aspirations, whether for first homes, family upgrades, or luxury investments. He noted that the company’s strategy centers on creating lasting community value while ensuring properties remain accessible at various life stages. The campaign also underscores UDA’s alignment with national goals to promote inclusive growth and competitive dynamism within the property sector, reinforcing the role of trusted developers in urban development.
Prospective buyers can benefit from a range of financial incentives, such as reduced deposits, waived legal fees, and stamp duty exemptions, along with home furnishing packages based on specific project conditions. Additionally, participants have the opportunity to enter a lucky draw featuring grand prizes like two tickets to the 2026 FIFA World Cup, including flights and accommodation worth up to RM150,000, as well as home appliances valued at RM100,000. This combination of practical support and exciting rewards aims to make the journey to homeownership both achievable and rewarding for Malaysian families.