Hong Kong is taking significant steps to strengthen its position as a Muslim-friendly destination with the launch of a new halal certification system. The initiative, developed through a partnership between the Federation of Hong Kong Industries and the Islamic Community Fund, introduces a quality mark (Q Mark) to verify Shariah-compliant products and services. This move aims to cater to the growing demand from both local and international Muslim consumers, tapping into a market of over 2 billion people worldwide.
The certification process ensures strict adherence to halal standards, including the prohibition of pork and alcohol, verified meat sourcing, and transparent supply chains. Already, major restaurants, hotels, and event venues have embraced the Q Mark, with notable examples like KFC, Chinesology, and the Grand Hyatt reporting increased patronage from Muslim travelers. The city has also seen a surge in halal-certified dining options, doubling from 100 to 200 establishments within a year.
Despite these advancements, challenges persist in Hong Kong’s predominantly pork-centric culinary landscape. Some businesses have faced issues with mislabelled prayer directions and lapsed certifications, prompting closer oversight from advocacy groups. To address these gaps, the Hong Kong Tourism Board is expanding training programs and accreditation efforts, ensuring better compliance and accessibility for Muslim visitors.
Looking forward, Hong Kong plans to further enhance its halal-friendly infrastructure, including Arabic signage and dedicated prayer spaces at transit hubs. Seasonal events like the proposed Ramadan Bazaar and the success of the Halal Food Festival highlight the city’s commitment to inclusivity. With a thriving Muslim community and rising tourism from Southeast Asia and the Middle East, the Q Mark presents a strategic opportunity for businesses and reinforces Hong Kong’s appeal as a global halal tourism contender.