Navigating AMP pages comes with unique privacy considerations that differ from standard web browsing. These accelerated mobile pages, powered by Google’s technology, require specific consent settings that only apply to this lightweight format. Visitors may need to reconfigure their preferences when switching between AMP and regular BBC pages.
Essential data storage occurs automatically to ensure basic functionality, with minimal information retained on devices without explicit permission. This includes necessary technical details that enable pages to load properly. Consent preferences themselves are saved locally through browser storage for future visits.
Beyond core functionality, users can opt into additional data collection for personalized advertising. This tailored ad experience only activates when accessing content outside the UK, with relevance based on user profiles. Those who decline will still encounter ads, though without customization based on their browsing history.
Privacy controls remain flexible, allowing adjustments anytime via the footer’s “Ad Choices” link. The system maintains transparency about data usage while giving visitors ongoing control over their digital experience. This balance between functionality and user choice reflects evolving web standards for mobile optimization.