The controversy surrounding halal certification has taken center stage again after a popular Malaysian dessert business came under scrutiny. Suka Dessert, operated by Auntie Jaa, faced public backlash when it was revealed the company lacked official JAKIM halal certification despite six years of operation. The business owner clarified that while she sources halal-certified ingredients, she had prioritized other investments over obtaining the formal certification.
The issue gained traction after content creator Amin Sukor, known for highlighting similar cases like Lavender Bakery, questioned why a Muslim-owned business would neglect halal certification. In response, Auntie Jaa issued a public apology via TikTok, acknowledging her oversight and promising to apply for JAKIM approval soon. She explained that resources had been allocated to equipment upgrades, staff training, and renovations instead.
Complicating matters further, Suka Dessert recently introduced New York-style croissants sourced from another Muslim-owned supplier that also lacked JAKIM certification. Auntie Jaa assured customers the ingredients were halal but decided to halt orders to protect the supplier’s reputation. The existing stock of 5,580 croissants will now be distributed for free to those who trust the halal status of the ingredients.
Auntie Jaa expressed remorse for her oversight, vowing to improve transparency moving forward. The giveaway details are expected to be announced soon, marking a step toward rebuilding customer trust. This incident highlights the growing public scrutiny over halal compliance in Malaysia’s food industry.