The global travel industry is undergoing a significant transformation as destinations worldwide adapt to the rising demand for Halal-friendly tourism. A new report by Mastercard and CrescentRating highlights the sector’s explosive growth, with Muslim travellers making 176 million international trips in 2024—a 25% increase from the previous year. By 2030, this figure is projected to surge to 245 million, with spending expected to hit $230 billion, underscoring the economic power of this market.
Key trends are reshaping how Muslim travellers explore the world. Digital tools are playing a crucial role, with apps providing seamless access to Halal services and tailored experiences. Women are driving demand for safer, more inclusive spaces, while younger travellers increasingly opt for solo adventures. Another emerging preference is for digital detox retreats, aligning with Islamic values of mindfulness and spiritual balance. Destinations that cater to these needs—through Halal dining, prayer facilities, and alcohol-free environments—are gaining a competitive edge.
Malaysia continues to lead among Muslim-majority destinations, praised for its comprehensive Halal infrastructure. Close behind are Türkiye, Saudi Arabia, and the UAE, which blend cultural heritage with modern amenities. In Southeast Asia, Singapore remains the top non-OIC destination, followed by Thailand and the Philippines, both making strides in Halal certification and Muslim-friendly services. Hong Kong has emerged as a standout, earning recognition for its rapid improvements, including 61 accredited hotels and 153 Halal-certified restaurants.
Industry leaders emphasize the importance of inclusivity and innovation in capturing this growing market. Fazal Bahardeen, CEO of CrescentRating, highlighted the report’s role in shaping global tourism policies, while Mastercard’s Safdar Khan stressed the economic benefits of catering to Muslim travellers. As the sector evolves, the 2025 Global Muslim Travel Index serves as a vital roadmap for businesses and governments aiming to thrive in this dynamic landscape.