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Malaysia’s halal market attracts Japanese companies targeting Muslim consumers

Posted on May 25, 2025 by editor

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Japan’s Sumitomo Mitsui Banking Corp (SMBC) is positioning itself as a key financial partner for Japanese businesses eyeing Malaysia’s rapidly growing halal industry. Yoshimi Gunji, head of SMBC’s Malaysian operations, revealed that sectors like food, cosmetics, and logistics are particularly interested in expanding into this lucrative market. The bank aims to support these ventures by facilitating investments and financing, though specific details about potential deals remain undisclosed.

Beyond halal commerce, SMBC is also targeting major infrastructure projects in Malaysia, including the high-speed rail link between Kuala Lumpur and Singapore. Gunji emphasized the bank’s commitment to large-scale financing, signaling confidence in Malaysia’s economic prospects. The halal sector, however, remains a focal point, with Malaysia striving to become a global leader by 2025. Government projections estimate the industry could contribute nearly 9% to the nation’s GDP.

The global halal market, valued at $2.3 trillion, has drawn multinational giants like Unilever and L’Oreal, underscoring its vast potential. SMBC sees Malaysia as a strategic launchpad for expanding halal-related financial services worldwide. Gunji noted plans to extend operations beyond Japan-Malaysia trade flows, eventually reaching Europe. The upcoming 2020 Tokyo Olympics has further fueled Japanese interest, as the event will bring an influx of Muslim visitors requiring halal-certified products.

Collaborations between Japanese and Malaysian firms could take various forms, from joint ventures to cross-border service expansions. SMBC’s involvement highlights the growing intersection of finance, trade, and cultural considerations in global business. As demand for halal products rises, Malaysia’s role as a hub—and Japan’s eagerness to participate—reflects broader shifts in consumer markets and international investment trends.

Category: Uncategorized

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